Popular style or practice in clothing, footwear, accessories, hairstyle, and body is known as Fashion. It is often trending in the style in which a person dresses. So, fashion is almost all about clothing. Although, aspects of fashion can be feminine or masculine and some fashion trends are for both male and female, such as T-shirts and jeans. Politics, economics, and technologies are some major factors that influence fashion trends. Before nineteenth century most clothing used to prepare by hand but the invention of the sewing machine and development of factory system of production made clothing bring prepared in those factories and fashion arises. Although, there are thousands of fashion brands exists in the world. Here, the top five fashion brands in the world are listed and explained:
Nike is an American fashion brand founded on January 25, 1964, by Bill Bowerman and Phil Knight. The word, ”Nike” means the Greek goddess of victory. At first, it was established as Blue Ribbon Sports but later in 1971 renamed as Nike Inc and its headquarters are in Beaverton, Oregon and in Portland. This company mainly focus on designing, developing, manufacturing, and marketing and sales of footwear, apparel, equipment, accessories, and services. It is the world’s largest producer of footwear and apparel. In 2014, Nike was valued at $29.6 Billion and still growing rapidly. Nike has many successful products not only in sports business but also in youth fashion. Different items of Nike clothing became very popular such as shell suits, baseball caps, Air Jordans and Air Max running shoes in beautiful colors like blue, yellow, white or red trim. These products of Nike is highly desirable items worldwide. Nike launches different items for decades, in the 1990s and 2000s, young people from America and Europe associated many products of Nike. For example, bomber jackets, jeans, skirts, leg warmers, socks and many more items. Basketball uniforms and Nike Elite socks in the bright color are most admirable products of Nike.
Zara is a fashion brand of Spain, based in Arteixo, Galicia. It was founded in 1975 by Amancio Ortega and Rosalia Mera. Zara is a major brand of the world’s largest apparel retailer, Inditex group. Zara design and produce twenty more clothing collection per year and Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Zara Home are some of the sub-brands of Zara. Children to men and women clothing could be found in Zara stores worldwide as it produces items based on trends. Every week it two new products and you could be found at Zara stores in just a week or two. Zara produces more than 450 million items per year and delivers clothes in 48 hours on average. In 2010, Zara launched its inline boutique in Spain, UK, Portugal, Italy, Germany, and France. Just a few months, it extended in Austria, Ireland, the Netherlands, Belgium, and Luxembourg. Now, Zara has online stores in the USA, Russia Canada, Mexico, Romania, South Korea and in India.
Levi Strauss & Co. is a worldwide recognized fashion brand. Founded in May 1853 in San Francisco. It’s headquarter is located in Levi’s Plaza in San Francisco. The main products of Levi’s are jeans, trousers, shorts, shirts, jackets, sweaters, T-shirts, underwears, socks, accessories, shoes, dresses, skirts, belts almost all fashion items. Also, this brand design and produces special items for extra-large sized people. There are many kinds of jeans of Levi’s. For example, skinny, slim, straight, bootcut, tapper, relaxed, flare and big & tall. Most of all jeans of Levi’s are identifiable by trademarked three digit style numbers i.e. 501s. 501s are for best for both men and women. Mostly, 500 series are produced and designed for men and other series(300, 400, 700 and 800 series) are designed especially for women. Exceptionally, one product of 700 series, 751s are classic jeans. For marketing, Levi’s use old popular music in their television commercials. In the 1920’s when modern jeans were beginning to appear and gain it’s popularity when sold to the people who were in defense work during world war2. All ranges of music are used in the ads ranging from traditional pop to punk rock. Some examples are Ben E. King’s, “Stand By Me”, Percy Sledge’s,”When a Man Loves a Woman”, Eddie Cochran’s, “C’mon Everbody!” etc. Almost all of these songs edited and remixed to be used in the commercials.
Prada S.p.A. is an Italian fashion brand known for its luxury fashion products. Founded in 1913 by Mario Prada, it especially designs and produces handbags, travel accessories, shoes, readymade clothes, perfumes, jewelry and many fashion accessories. Initially, the company was started as a leather goods shop in Milan, Italy. The shop sold animal goods and trunks and handbags. At present day, Prada has more than 618 boutiques worldwide. Only in the 1990s, Prada lunch ready-to-wear collection for men, grow rapidly and awarded as a ”designer of the year” in the same decade. In 2007, this company start production of watches and suspend this production in 2012. These watches were so high-tech that it could connect LG Prada II mobile phones. Also, Prada has much product of Perfumes too. Some of them are PRADA for women, Tendre for women, Prada Amber pour Homme Intense for men, Prada Candy for women etc. In 2007, Prada also produces LG Prada, LG Prada and LG Prada 3.0 with LG Electronics.
Everlane is the youngest fashion brand on this list. Based in San Francisco, California it was founded in 2010 by 25-year-old Michael Preysman. It mainly serves in the USA and Canada and produces shoes, clothing, bags, and accessories for men and women. In establishment time of this company, there were more than 50 thousand subscribers in just five days but they had only fifteen hundred items available in their inventory. Later in 2012, Everlane set pop-up shops in New York City on holidays. This brand becomes popular when Hollywood actress Angelina Jolie has been wearing its loafers and used Everlane tote bag and donate a huge amount of money to American Civil Liberties Union from it’s “100% human” collection profit.The founder of this brand was included in Forbes’ 30 Under 30 for his achievements in retail and E-Commerce.